UX & UI design of websites and applications

UX design and UI design of websites and applications

In today's digital world, where most activities move to the internet, designing useful websites is of paramount importance. Usability (UX - User Experience) is a key element that affects the way users perceive and use the site. Therefore, it is worth paying attention to designing websites that provide positive and satisfying experiences to users.

Professional approach to UI and UX increases conversion

UI and UX are key elements of the success of a website, store or app. A good UI (User Interface) is an attractive design and style that attracts the attention of visitors. Our team is graphic designers with the talent, experience and technical knowledge necessary to create graphic designs that convey the identity of your brand. We create consistent and aesthetic interfaces that highlight the unique features of the business, using the right colors, fonts, and visuals.

However, looking good is just the beginning. Usability (UX - User Experience) is a key aspect that affects the way users perceive and use the site. Therefore, it is worth paying attention to designing websites that provide positive and satisfying experiences to users.

What is UX Design?

UX Design, or user experience design, focuses on creating digital products that meet the needs and expectations of users. UX design is a process that takes into account all aspects of the user's interaction with the product, in search of an optimal experience. UX designers strive to understand the psychology and behaviors of users to create products that are intuitive, easy to use, and deliver valuable and rewarding experiences.

UX design begins with the study and analysis of user needs. Designers interview, observe and analyze user behavior to identify their problems, expectations and goals. Based on the information collected, they design interfaces that are properly adapted to the needs of users. An important element of UX Design is also the testing and iterative improvement of the product based on user feedback and observation.

What is UI Design?

UI Design, or user interface design, focuses on creating the visual side of digital products. UI designers make sure that interfaces are aesthetic, readable and intuitive to use. UI Design includes color selection, composition, typography, graphics, animations, and other visual elements that create an attractive product appearance.

UI designers focus on how users will interact with the interface. They pay attention to the placement of buttons, menus, forms and other elements to ensure easy navigation and intuitive use. It is also important that the interfaces are consistent with the brand and convey its values and style.

How do UX Design and UI Design work together?

UX Design and UI Design are closely related and complement each other. UX Design focuses on the functionality and usability of the product, while UI Design focuses on its aesthetics and visual presentation. UX Design is the foundation on which UI Design is based. UX design begins with understanding the needs of users and designing an interface that meets those needs. Then UI Design gives this interface an attractive look and creates a cohesive visual layer.

UX and UI design is an iterative process that requires continuous testing, optimization, and improvement of the product. UX and UI designers work together to ensure that the interface is both functional and aesthetically pleasing. Their common goal is to create products that deliver valuable and satisfying experiences to users.

See also: Dedicated graphic designs of online stores on the example of Meble Nizio

Why is UX/UI design important?

Below are just a few reasons why you should design useful digital products and why user experience design is important.

Improved usability of designed pages and applications

UX/UI design allows you to create products that are easy to use, intuitive and user-friendly. Users can quickly and easily find what they are looking for, which increases their satisfaction and brand loyalty.

The first impression a user has when visiting a website is of great importance. If the site is easy to navigate, aesthetic and intuitive, it increases trust in the product or service. Satisfied users are more likely to stay on the site, explore its content and turn into potential customers. The effect of retention or return of users increases the chance of maintaining customer loyalty and long-term interaction with your brand. Recommendations, in turn, lead to more visitors in the future.

See also: UX Audit - How does it bring value to the company?

Improved conversion and process efficiency

Good UX/UI can convince users to buy a product or use a service. Intuitive and attractive interfaces encourage users to perform desired actions, which leads to more conversions and revenue growth.

Good UX/UI can greatly improve the efficiency of users' work. Intuitive and well-designed interfaces can simplify and speed up the execution of tasks, which translates into greater efficiency and time savings.

If users can easily find the information they need, execute orders or perform other desired actions, the chance of conversion and increased profits increases. A good UX supported by a beautiful UI (graphic design) minimizes the number of necessary actions, which can lead to greater efficiency and time savings.

Good UX is a concept, strategy and design.
Good UX is a concept, strategy and design

UX design is based on research, analysis and understanding of user needs. Creating a website according to this information means that it better meets the expectations and needs of users and potential customers.

Users want to find the information they need quickly and easily. Therefore, designing intuitive navigation is extremely important. Simple and clear structure, logically arranged menus, navigation links and search engine make it easy for users to navigate the site and find what they are looking for.

See also: Usability test - A way to check user experience

Improving accessibility and impact on SEO

The accessibility of the website is a key aspect that affects users with different types of disabilities and the elderly. Designing pages according to accessibility guidelines (e.g. customization for screen readers, appropriate color contrasts) makes the site accessible to more people. Ensuring accessibility is not only an ethical issue, but also a legal issue, since in many countries there are laws regarding the accessibility of websites.

UX also affects the positioning of the site in search results. Search engines like Google take into account UX factors such as page load speed, accessibility across devices, and overall user experience. Sites with better UX may have a better chance of ranking higher in search results, which translates into more visibility and more traffic to the page.

When to implement the User Experience design process?

Investing in UX early in the design and development of your website can help you avoid later problems and costly fixes. It is better to focus on a well-designed user experience from the start than to fix problems after they occur.

See also: Cary One on DesignRush

It is worth emphasizing that the investment in UX should be treated as a long-term investment, as it requires systematic monitoring and improvement to ensure lasting benefits. However, if you invest in a good UX, ultimately translating into user satisfaction and success, it can certainly be a key factor in the success of your website or web application.

UI & UX Design — examples

UX/UI Design

Webflow website for an environmental engineering company

AK Nova is an engineering company operating in the environmental protection sector and in particular waste management. We created a corporate website for her in Webflow technology.

UX/UI Design

Leader in the production of dog treats chooses CMS Webflow

The Polish leader in the segment of dog treats, Maced, has chosen Webflow to implement the product website of its leading brand DogWay.

UI/UX Design testimonials
We have been working with Cary One continuously for over 2 years, drawing on the extensive experience and commitment of the team in design and User Expierience. We look forward to further joint development of the platform
Kamil Lubiejewski
Kamil Lubiejewski
CEO Fresh Slide
How do we work?


Understanding the business and user needs
Defining the objectives of the project
Conceptual works, ideas
Mockup and Prototype Design
Testing with users

Tools we use to design

To design an engaging and effective UX and attractive design, we need analytical and creative tools. We research and design, then test and refine with the latest software available.

Adobe Photoshop
Adobe Illustator
Spline 3D
Spline 3d
Lottie Files
Lottie files
Google Analitics
Google Optimize
Search Console
Miro aplikacja do pracy grupowej
Graphic design and user expierience

Questions and Answers

What does UI Designer do?

A user interface designer is responsible for designing the elements that users see and interact with when using digital products, such as websites, mobile applications, computer software or games. The tasks of the user interface designer mainly focus on the aesthetics, appearance and visual experience of users. Here are the main areas of work of the UI designer:

1. Layout design: UI Designer creates layouts for websites, application screens, and other interface elements so that they are aesthetically pleasing and functional. These layouts take into account the placement of content, buttons, navigation menus, and other elements.

2. Graphic design: The interface designer is responsible for designing graphics such as icons, buttons, background graphics and other visual elements. These elements must be visually attractive and consistent with the design style.

3. Choice of colors and typography: UI Designer selects the right colors and fonts to create a consistent interface look. The choice of colors and fonts can affect the readability and visual experience of users.

4. Prototyping: The UI designer creates interface prototypes that allow the design team and the customer to see what the final product will look like. These prototypes also help in visualizing user interaction.

5. Preparing files for programming: UI Designer provides graphic files and project specifications to developers who implement the user interface. These files can include graphic templates, icons, background images, and other assets.

6. Adapting to different devices: UI Designer needs to ensure that the design is responsive and adapted to different devices such as mobile phones, tablets and computers.

7. Consistency and Consistency: The interface designer must maintain visual consistency throughout the project to ensure that all elements look and behave uniformly.

8. User Survey: Although the main goal of a UI designer is the visual aspect, they can also participate in user research to understand which graphic solutions are more attractive and effective.

9. Trend and technology tracking: A UI designer needs to be up to date with the latest trends in UI design and technology to create modern and attractive designs.

The user interface designer often works with the UX (User Experience) designer, who is responsible for ensuring the usability and functionality of the product. Together they create digital products that not only look good, but are also user-friendly and intuitive for users.

What does a UX designer do?

The UX (User Experience) designer is responsible for ensuring that digital products and services are user-friendly and useful to users. Here are the main tasks that a UX designer takes care of:

1. User research: A UX designer conducts user research to understand their needs, goals, and preferences. This may include interviews, data analysis, user observations, and usability tests.

2. Creating Personas: Based on the data collected, the UX designer can create personas, that is, fictitious user profiles that represent different target groups. This helps to better understand for whom the project is created.

3. Wireframing and prototyping: The UX designer creates wireframes and prototypes that help you see what the final product will look like. This allows for early testing and iterative improvement of the design.

4. Usability tests: A UX designer conducts usability tests to examine how users respond to a product or interface. Based on the test results, changes are made to the design to improve its usability.

5. Conversion Optimization: If the project involves a website or app, the UX designer can work on conversion optimization, that is, improving metrics such as the number of users who make purchases or sign up.

6. Taking care of availability and responsiveness: The UX designer must ensure that the design is accessible to all users, including people with disabilities. In addition, the design should be responsive and work on different devices.

7. Cooperation with the team: A UX designer often works in a team that can include programmers, UI designers, data analysts, and other professionals. Collaboration is key to creating a consistent and effective product.

8. Continuous improvement: After the product is launched, the UX designer can continue to monitor its performance and collect user feedback to make further improvements.

9. Understanding trends and technologies: The UX designer needs to keep abreast of the latest trends in interface design and technology to create innovative and competitive solutions.

The UX designer has a key role in creating products and services that meet user expectations, which translates into market success and customer satisfaction.

What do you need to start working on the UI and UX of my project?

First of all, we need to meet and talk. Of course, it can be an online meeting. It is extremely important that we conduct mini workshops where we will learn about the project, business, objectives, environment and competitors. Of course, we also need to get to know you and your approach to the project:)

Based on the workshop, we will assess the scope of work and present you with a work plan with a schedule and cost estimate. We settle complex projects by the hour, simpler ones in a closed quote.

Can I commission your agency to do only the graphic design of my website, store or application?

Of course! We are an interactive agency that offers a wide range of services, including graphic design of websites, online stores and applications. We have over 20 years of experience in this.

We can realize for you only a graphic design, tailored to your needs and preferences, creating a unique and attractive appearance of your website or application. Our team of experienced designers is ready to create a project for you that will meet your expectations. Contact us to discuss the details and start cooperation!

Do you offer a research service with users? Is the place of research only Gdansk?

Yes. We conduct various types of research to help us better understand the behavior, preferences and needs of users in the context of interacting with products, services or websites. Our research may include methods such as usability testing, user interviews, analytical data analysis or user path mapping. With this research, we can customize user interfaces and experiences to make them more intuitive, attractive and functional.

Our goal is to provide customers with information and guidance that will allow them to improve their products and services and provide users with an optimal experience.

We can conduct research directly with the user, only in our office in Gdańsk. However, we are ready to consider the possibility of remote research using video calls.

Do you offer a UX audit service for your website or online store?

We offer expert audit of websites and stores based on our experience and Nielsen heuristics.

UX audit is a comprehensive process of evaluating and analyzing the user experience on a website or in an online store. We conduct in-depth research, evaluating interfaces, navigation, appearance, responsiveness, performance, and other key aspects of usability and usability. Our goal is to identify strengths and areas for improvement in the context of UX in order to provide users with the most rewarding experience when using a website or online store. Based on the results of the audit, we provide specific recommendations and suggestions that will help improve the interface, increase conversions and customer satisfaction.

Our team of UX experts are ready to help you optimize your website or online store to achieve the best possible results.

How much does the graphic design of a website cost?

The cost of a graphic design of a website can vary depending on many factors, such as the degree of complexity of the design, the number of pages, functionality, usability, amount of work and the experience of the designer. Costs can be determined on the basis of a one-time fee or hourly rate.

The graphic design of a website can cost from several thousand to several tens of thousands of dollars, or even more depending on the complexity of the project.

Do you design materials for printing? E.g. catalogs, business cards, leaflets.

Yes, but on one condition:) You are already our customer. We provide such services only for our regular customers. The service of designing materials for printing is our complementary offer.

Our team has the skills and knowledge to create professional and attractive printed materials that effectively represent your business. Whatever your needs and specifications, we are ready to provide you with quality designs that will stand out in the crowd. Contact us to discuss the details and start creating unique printed materials for your business!

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