Website for the real estate developer - we know how to design it!

Websites for real estate developers, property developers

The real estate industry is governed by its own laws. The customer's buying process is long and complicated, requiring a lot of thought, consultation and comparison. The developer should accompany the customer through the entire purchase path - from the first contact with the brand to the sale. The key point of contact is the developer's website. What should it look like? Are there elements that he cannot do without? How to build marketing strategies for the site of the real estate developer?

And above all, how do you design it to sell as well as possible? If you are a real estate developer looking for effective marketing strategies, then you have come to the right place! This article will help you understand how to use a website to attract potential customers and increase sales.

With our proven and effective tips, you will learn techniques that will help you convert your website visitors into loyal customers. You will discover how to create an attractive and intuitive user interface, tailored to the needs of your target market. You will also learn how to properly use modern marketing tools, such as promotional content or skillfully constructed call to action, which will prompt users to take action.

Websites for property developers, the complete guide.

Table of Contents

The importance of a high-converting website for real estate developers

A high-converting website is a powerful tool for real estate developers. It not only helps you showcase your projects and attract potential buyers or investors but also provides a platform for lead generation and nurturing. With a well-designed and optimized website, you can maximize your online presence, drive organic traffic, and ultimately grow your business.

To start building a high-converting website, it's crucial to understand the key elements that make a website irresistible to potential buyers and investors.

Websites for real estate developers are primarily sales sites

Developer websites, unlike classic sites, do not end with a “Buy Now” button. Their goal is to convince the client to contact and allow him to receive more detailed information about the investment. They should encourage browsing, look professional, inspire confidence and spark imagination. After all, we are selling not only real estate, but a new place to live.

From our portfolio: Key House Development - family owned and operated development company

Getting leads in the development industry is paramount. The client will not buy an apartment after the first contact with the developer, he needs time to think, compare other offers or consult with loved ones. Such a decision can take up to several months and during this period you have to accompany the client all the time. To show him that it is worth taking a longer look at our offer, because it is valuable and fits perfectly with his needs.

So, perfect sales pages for developers should:

  • stimulate emotions, even take the client on a virtual journey to his potential new place of residence;
  • provide all relevant information and encourage questions in a convenient form of contact;
  • inspire confidence and look professional;
  • focus on important graphic elements, i.e. visualizations of apartments, 3D models or subtle, luxurious-looking animations;
  • be intuitive to use.

All this has a beneficial effect on the sales process, simply speeding it up.

In order to effectively use the techniques listed above, you need to know exactly who your potential customers are. This is crucial because by being aware of what their needs, preferences and expectations are, you will be able to effectively target your marketing efforts and attract them to the website.

Key elements of every web page for a real estate developer

First of all, the clarity of the designed site matters. We buy apartments with our eyes, paying attention to the aesthetics of execution, safety and the climate of the area. For this reason, at the very top of the page for the developer, it is best to bet on large and clear visualizations of the offered investments. It is they who encourage you to make a decision and further travel around the site.

Intuitive operation and navigation

A well-organized and intuitive navigation structure is essential for a positive user experience. Make it easy for visitors to find the information they need by categorizing your projects, amenities, and other relevant content in a logical manner. Include a search function to further enhance navigation.

Let's make it as easy as possible for customers to wander around the site. The ability to search for real estate by the number of rooms or area will certainly have a beneficial effect on the amount of time spent on the site and will encourage customers to search for their dream accommodation. Similarly, contact forms present in many places of the site for the real estate developer.

Let's not limit ourselves to the general form of contact. Let your customers connect at every possible stage— for example, concerning a specific investment or a specific apartment.

And be sure to give customers a choice. Some prefer to call, others write an email, and the rest will leave a number so that it is the developer who can contact them directly.

Visual aspects of the real estate developer's website

To the imaginative main graphics on the real estate developer's website, it is worth adding any amenities such as interactive maps or 3D mock-ups of the investment. Thanks to this, already on the initial purchase path, we will allow the client to see his new apartment, and this in turn will translate into a greater number of inquiries and consequently accelerate the process of selling the property.

It's much easier to decide on something we see. Look at the example below.

Interaktywna mapa na stronie osiedla Wawer Park

In addition to the interactive mockup, it is worth considering a table showing all available apartments. Such a summary will help customers make a choice, as well as allow to include more detailed information about a particular property, e.g. its reservation, pdf card with a specific layout of the rooms or 3D visualization of the apartment.

Do not forget to show the key points in the area and the possibilities of getting there. This can be done by placing on the site for the developer:

  • an interactive map with the marking of the most important places in the area,
  • an interactive map with an indication of all investments of the developer,
  • tiles with key points and ways and times of travel.
Map of the location of the investment company KeyHouse Development

Content on the real estate developer's website

One of the key factors in converting site users into potential customers is creating compelling and compelling content. Your website needs to provide valuable information that is useful to users and answers their questions and solves their problems. It is also important that this content is attractively presented and easy to read. Remember that as an apartment developer, you have unique knowledge and experience that you can use to create content that will capture the attention and interest of your target audience.

On real estate developer sites, sales texts play a key role. Written in the language of benefits, they strongly stimulate the imagination and even transport customers to the offered place. They should lead customers to perform a specific action, so let's take care of a clear message in Call to action. Subtle texts that encourage you to deepen information about the investment, such as “Make an appointment” or “Ask for details”, will work here.

For people looking for an apartment, the FAQ section with the most frequently asked questions will become relevant on the developer's website. It is worth adding it for two reasons. Firstly, it will strengthen the positioning process of the site, and secondly, it will save time spent on repeated phone calls regarding the same aspect of the investment.

Let's not forget about the blog section, which perfectly strengthens the positioning of the entire site and has a beneficial effect on the image of the real estate developer. Sometimes you can think of a newsletter, in which we inform those interested about the progress of work in the construction of apartments or the next planned investments.

And if the history of the investment environment is interesting, it is also worth introducing it. We will create a unique atmosphere and highlight a given place, while having a beneficial effect on sales. As in the example below.

Klimat osiedla Lipova, na użytych zdjęciach okolicy

Effective call to action strategy

Effective calls to action are key to converting site users into potential customers. We need to skillfully construct our calls to action so that they are clear, persuasive, and drive users to take action. Let's harness the power of words by using active verbs and creating a sense of urgency. These buttons should clearly communicate the desired action, such as "Contact Us," "Schedule a Viewing," or "Download Brochure." Place them strategically on relevant pages to encourage conversions. Also, be sure to place calls to action in strategic places on your site, such as headers, buttons, or pop-ups.

Use of forms and landing pages

Lead generation forms and landing pages are effective tools for converting developer site users into potential customers. By placing forms on the page, users can provide their contact details, so you can establish further communication with them and develop relationships. Keep the forms simple and easy to fill out to maximize conversions. Landing pages, on the other hand, are specially designed subpages that focus on a specific conversion goal, such as downloading an e-book, signing up for a newsletter or making an appointment. With the right design and placement of lead generation forms and landing pages on your website, you can increase the number of potential customers.

Video on investment sites of property developer companies

Placing a video on the developer's website presenting the apartments can be of enormous value, as the visual presentation allows potential customers to better understand the layout, size and decor of the apartments. Shots of the area, today so eagerly filmed from a drone, can help potential investors make purchasing decisions. They will get to know not only the way of landscaping, common areas, playgrounds and playgrounds, but also better feel the atmosphere that prevails in the estate.

Watch on YouTube: How wonderful the company Inpro, a developer from Gdańsk, does it 👌

How to design a website to sell effectively?

There are two approaches to designing sales pages for developers. The first focuses on the preparation of a comprehensive service with subpages for each investment. Everything is within a single domain. The second, on the other hand, creates a single basic page for the developer, on which there are links to external sites, separate for each investment.

Which solution is better? Which sells more effectively? Let's analyze the pros and cons of both ways to sell real estate.

A separate landing page for each investment offered

The creation of a new website for each investment along with its connection to the developer's website gives a number of advantages in terms of sales. The primary advantage is distinguishing each investment separately and giving it a separate, unique character, at the same time ideally suited to a specific target group.

Investments designed in separate sites raise the prestige of the developer, show his strength and professionalism. A summary of all investments should be placed on the developer's homepage to strengthen trust in the brand. In the summary, let's also show the investments already made, it is worth trying to get customer opinions there.

Przykład listy inwestycji dewelopera z poznania
List of investments on POZ Inwest

Separate projects give much more opportunities in design. We create investment websites that are fully consistent with the brand and image of the developer, but at the same time differ from each other in style or way of communication — thanks to this, they can be designed for a specific target group, e.g. another landing page for singles, another for young families.

In addition, one page sites have many advantages, i.e.:

  • They are much more transparent and They have more sales potential than a classic site with subpages;
  • are not distracted by the number of links, which results in a lot of it is easier for the customer to move through the purchase path — it will not escape to another subpage;
  • We are sure that the client will not miss the most important informationand we give them to him in a certain order;
  • we can focus on the most desired elements of the offer and highlight them on the sales page of the investment;
  • Página de destino looks much nicer on smartphones, is clear and intuitive, you don't have to click anything in it to see more.

By connecting separate sites for individual investments along with the main page for the developer, we gain the credibility and respect of the people who visit the site. In addition, on separate pages we have the ability to convey much more information that does not overwhelm customers - which would probably happen if you accumulated it on one site.

The decision to buy an apartment requires analyzing a lot of “pros” and “cons”. The more “for” you show the client, the more chances you getthat it is from you that he will buy his own four angles.

This approach is also useful when launching campaigns in Google Ads and when advertising on social media — we promote investment for a specific target audience and their needs.

Sale of all investments directly on the real estate developer website

The second solution is much simpler in operation and preparation. Within a single domain, we design both the developer's website and the subpages of individual investments.

Having a single general site provides greater control and consistency of the content you add, as well as ease in expanding the site with new modules, e.g. subsequent investments. We also incur significantly lower costs of maintaining a domain or promoting it.

See the implementation: Redesign of the website of a construction company

This is also extremely beneficial when it comes to positioning — the developer site contains a lot of content that will raise its overall position in the search engine. And this will also have a beneficial effect on subpages with specific investments.

However, it is not possible to distinguish individual investments in visual terms. In addition, many tabs distract customers and distract them from the actual purpose of the site, which is to leave contact and sales data.

Marketing is an effective support of activities on the developer's website

Deploying an email marketing campaign

Emails and newsletters in marketing activities Development companies are a very effective tool for attracting customers and keeping in touch with them. Let's use the newsletter to send personalized offers, information about new projects or invitations to industry events. It is important to create valuable content that will be interesting to your audience and encourage them to take action. Also remember to properly segment the audience list and regularly monitor the results of the campaign in order to adapt the activities to the needs of the target group.

Newsletter na stronie dla dewelopera
Newsletter form on the developer's website

Use of retargeting and remarketing techniques

Retargeting and remarketing techniques are effective ways to attract users who have previously visited the developer's site, but have not made a conversion. Retargeting allows you to show ads to users on other websites they visit. Remarketing, on the other hand, consists of sending personalized ads to users who have already had contact with the developer's website. These techniques allow you to keep in touch with potential customers and remind them of the offer, increasing the chances of conversion.

See also: Facebook Pixel and Remarketing Campaigns

Testimonials and social proof for real estate developer websites

Testimonials and social proof play a crucial role in establishing trust and credibility. Positive reviews and recommendations from satisfied buyers or investors can significantly influence potential customers' decisions. Here's how you can leverage testimonials and social proof on your real estate developer website:

  1. Customer Testimonials: Collect testimonials from satisfied buyers or investors and showcase them prominently on your website. Include their names, photos, and any relevant details that add credibility to their testimonials. Testimonials can be presented as text, video, or audio.
  1. Case Studies: In addition to showcasing your portfolio, create case studies that highlight successful projects and positive outcomes. Include details about the challenges you faced, how you overcame them, and the positive impact your projects had on the buyers or investors.
  1. Social Media Integration: Incorporate social media feeds or share buttons on your website to showcase real-time updates, engagement, and positive interactions with your audience. This social proof can reinforce trust and encourage visitors to engage further with your brand.

Measurement and optimization of conversion rates

Measuring and optimizing conversion rates is key to successfully converting site users into potential customers. By analyzing conversion data, such as the number of requests for a quote, the number of appointments made or the number of sales, we can better assess the effectiveness of the actions taken.

Search Engine Optimization (SEO) for real estate developer websites

Search engine optimization (SEO) is crucial for driving organic traffic to your real estate developer website. By optimizing your website for search engines, you can improve your visibility in search results and attract more potential buyers and investors. Here are some key SEO strategies for real estate developer websites:

  1. Keyword Research: Conduct thorough keyword research to identify the terms and phrases your target audience is using to search for properties. Incorporate these keywords naturally into your website's content, including page titles, headings, and meta descriptions.
  1. Optimized URLs: Ensure your website's URLs are descriptive and include relevant keywords. Use hyphens to separate words and make them more readable for both search engines and users. Avoid using generic URLs or numbers that don't provide any context.
  1. Quality Content Creation: Create high-quality and engaging content that not only educates and informs but also appeals to search engines. Regularly update your website with fresh content, such as blog posts, articles, or case studies, to attract organic traffic and establish yourself as an industry authority.

Summary - how to sell investments on the developer's website?

Selling investments on separate subsites is a comprehensive approach that requires a lot of work and cash outlay. However, in the case of many unique investments, it is worth considering. Separate landing pages will be more difficult to position, but a much more effective way to attract customers will become in this case the aforementioned paid campaign, as well as presence in key real estate portals. When positioning, it is better to focus strictly on the main page of the developer.

A summary of all investments within a single website will be useful for smaller developers with a small number of projects being implemented. Many will also be convinced by the easier operation of the site and its lower cost.

Taking Your Real Estate Developer Website to the Next Level

Building a high-converting real estate developer website requires careful planning, attention to detail, and a focus on user experience and lead generation. By implementing the strategies outlined in this guide, you can create a website that not only attracts visitors but also converts them into leads.

Remember to prioritize visually appealing design, intuitive navigation, and clear messaging. Optimize your website for mobile, implement effective SEO strategies, and leverage lead generation tactics such as call-to-action buttons and lead capture forms.

Don't forget to showcase your portfolio, leverage testimonials and social proof, and integrate CRM and email marketing tools to streamline lead management and nurturing. Armed with these tools and strategies, you can take your real estate development journey to new heights and maximize your online presence.


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